Altra Federal Credit Union’s Drive Away Hunger Campaign
Generates Over $16,000 Nationally to Fight Hunger
December 1, 2012– Altra Federal Credit Union raised over $16,000 nationally with its Drive Away Hunger Campaign. “We are very committed to the communities we serve and so are our members, stated Cheryl Dutton, Vice President of Marketing for Altra Federal Credit Union. “Besides the financial contribution achieved by the campaign, Drive Away Hunger also generated awareness of the increasing need our communities face feeding the hungry.”
Altra donated $10 for every car, truck, and motorcycle loan financed through Altra from September 1 through October 31st. Members who matched Altra’s $10 donation were rewarded with a rate discount. Altra partnered with The Hunger Task Force in La Crosse, Wisconsin, Winona Volunteer Services, Winona Minnesota, Empty Bowls in Clarksville, Tennessee and East Texas Food Bank, Tyler Texas. Marketing materials for each recipient organization highlighted hunger statistics in their community. The multi-channel campaign utilized radio, television, print, online, point of purchase, and social media to generate awareness.
Altra’s donation of $3,300 to the East Texas Food Bank will help fund to the Tyler Independent School District BackPack Program to provide food to children in need over the weekend.
“Altra is playing a pivotal role in supporting the BackPack Program to help ensure that children have the nutritious food they need over the weekend,” said Dennis Cullinane, executive director of the East Texas Food Bank. “This generous gift will help provide food for over 20 children for an entire year.”
Altra will be presenting the check to the East Texas Food Bank on December 12th at 11:00 am. The East Texas Food Bank is located at 3201 Robertson Road in Tyler, Texas.
Altra Federal Credit Union is actively involved in the communities they serve. In 2012, Altra will contribute close to $250,000 to charitable organizations.
Altra Federal Credit Union is a nationwide, full-service cooperative financial institution with over 70,000 members and $880 million in assets. They currently have 17 locations in nine states. Altra was founded in 1931 and is headquartered in Onalaska, WI. www.altra.org